5 Quick Tips For Small Business Growth and the golden rules
Whether you own and operate your own small business or became a franchisee for a larger organization, growing that business can be the biggest obstacle to overcome. That being said, we wanted to share with you five quick tips that will help you grow your business in the short-term and long-term for sustainable financial success. Brand new and veteran businesses are encouraged to take advantage of these tips.
Getting local press is much easier than ever before but business owners often overlook their successes. Any award you, a member of your team or your business receive is newsworthy. If you host a free workshop or complete a big project, send an email or make a quick call to your local newspaper. Invite the writer to stop by or provide them a pre-written story that they can just edit and print. Making it a habit to submit newsworthy stories to your local media outlets can be a great way to build a long lasting, mutually beneficial relationship.
Work With Another Company
Teaming up with another local company can help you bring in new customers and strengthen your local bonds. Find a company that offers a complementary service or product and work together to cross promote. This works best for companies like a yoga studio and dietician or a make up artist and hair salon. Teaming up with another local company can also be considered newsworthy and a great way for both companies to get some press coverage in your area.
Provide Excellent Customer Service
Always strive to provide the best service to your customers. Over time, this can get lost in the every day shuffle of business ownership but it is crucial to your success. Make it a point to encourage and promote employees to provide the best service they can. When customers are treated well they will refer your companies to others, consistently and easily expanding your customer base.
Ask For Business
This is such a simple thing, but it rarely happens in small businesses. Employees and even owners forget at the end of a conversation with a potential customer to ask for their business. Sometimes customers need direction and won’t make the first move to go through with a purchase on their own. An employee asking them, “so can we get an order set up for you?” can be just what they need to make a buying decision. Remember and remind your staff that if you or they never ask, the answer is always no.
Referrals can be a huge part of your business success if they are responded to correctly. Rewarding those who refer your company can keep leads coming your way and increase new business. Offering 10% their next purchase or a free gift for each person that buys from you are both ways to reward referrals and keep them coming. Personal referrals can be one of the most powerful ways for a person to learn about your company, take advantage of this sort of marketing.