Mobile to make Money? Franchises and small businesses often use the same types of marketing strategies to find success. From email marketing to traditional billboards or commercials, the marketing spectrum is always changing. This means that franchise and small business owners must also change the way they market to and reach their current and potential customers. With that being said, there is an underutilized tactic that is costing businesses money instead of helping them make more.
How to use Mobile to make Money?
What tactic are we talking about? Mobile. This can be a pretty vague and ambiguous term, but it’s so crucial to today’s business success. Utilizing mobile includes having a mobile friendly website, sending emails that display perfectly on smartphones and tablets as well as taking advantage of text messaging advertising and communication. Fact of the matter is that only 6% of franchises are making mobile a priority. Are you one of the 6 percent or the 94 percent?
If you are part of the 94 percent, you have a lot in common with business colleagues and other franchise owners. You’re probably thinking, but how do I utilize mobile for my business? Don’t worry – we’re about to tell you. Whether you own a small business or run a franchise, the first step is to check on your website. A majority of today’s consumers do research and view websites on their smartphones and tablets. If your website isn’t optimized for mobile, you are losing consumers each and every day. See also Make Money with CellPhone Business
If your website is mobile, you’re on the right track. If your website isn’t mobile, you should make this a top priority. In addition, if your email system doesn’t support mobile opening and formatting, you should consider making a change. Just as consumers open websites on their smartphone and tablets, that’s also where they open their emails – or more specifically, the emails that you are sending them on behalf of your business.
Tactics and Strategy in Mobile Marketing
For franchises and small business that exist within the business to consumer realm, text messaging is also a viable mobile marketing tactic. Texting a coupon code, special offer or order update can be another way to connect with consumers through their mobile device of choice. If done correctly, these tactics can help your business bring in new customers and bring back old customers, among other great results. As you venture into the world of mobile, you may also want to explore the possibility of creating and offering a mobile app. Many companies have their own apps for customers to use for purchasing, communicating and interaction. Also Read Marketing Strategies for Small Businesses
Taking advantage of mobile can help you reach more customers than ever before. Keeping up with the ever-changing business environments can help you as an owner stay ahead of the game and sustainably successful.