Not All Franchise Training Programs Are Equal what is the difference?
As you journey into franchise ownership, you will surely see the terms “training sessions,” “training programs, “education workshops,” and that’s a good thing. To be honest, if you are considering purchasing a franchise location that doesn’t offer training to new franchises, you might want to reconsider. If you are looking into a few franchises that all offer training, look carefully. On the surface many franchise training programs may look the same. However, each company will have a different type of program, requirements and standards.
You might first compare the length of the training programs, but be careful. A 5-week training program could sound better than a 1-week program but if you just spend five weeks shadowing a franchise owner, you may not learn a lot. On the other hand, one week spent in classes, workshops and on the job for eight hours a day could end up benefiting you more as a new franchisee. You may want to reach out to current franchise owners as well to get their opinions on the training program offered and how they feel it helped their career and franchise location.
You will also want to consider the location of the training. Training held at a national headquarter location can be completely different that online training or being sent a handbook and reviewing it on your own. You will have to consider if you want to fly to another city to be trained, or whether a hometown franchise would be a better choice for you. Remember that investing time and effort into training can become the solid foundation for your franchise. Spending a month out of town can seem like a lot, but if you learn crucial information about the business, get to meet current and new franchisees as well as network with corporate employees, it can totally be worth it.
In addition to the length and location of training, it is important to inquire about the exact details of the training including what exactly you will be learning, the schedule of the training as well as how it will prepare you to own and operate a successful franchise. Ask the tough questions when it comes to evaluating a training program and furthermore a franchise. You want the company to set you up for success, not show you a few presentations and send you on your way. This means that they teach you not only about the products and service but also about the actually business model, marketing efforts and financial responsibilities that you will incur as owner.
As you research the actual franchise and communicate with them about your interest, it is vital to ask about their training program. You can’t compare programs on the surface accurately, you have to dive deep into what they include and what benefit they bring to you personally and professionally. More time spent training doesn’t always mean more knowledge is gained. On the other hand, you should dismiss a training program just because it occurs out of town or requires you to drive farther than a few miles. Training is what sets you and your franchise up for success.
Think of it as if you are choosing a college. You would never just look at the college brochure and decide to attend. You would meet with a student or counselor, you would ask questions and you would of course do your research. You would compare colleges and choose the best one for you – you should do the same with franchises and furthermore with their training programs. Remember, not all training programs are created equal and its up to you to find the best training and the best franchise so you can be successful.