Part of the decisions you will have to make as a franchisee includes where you want to open your branch of the franchise. Right off the bat you will most likely be provided with a territory. Having your own section of a state or town is a way for the franchise to ensure that you have fair shot at business and a profitable market. Once you figure out what your territory is you will have a better idea of where you can rightfully open up shop.
You will most likely need to open your franchise is a commercial-friendly area, which could be a mall, shopping center or downtown area of a busy city. This is a great way to get consistent foot traffic. Smartphone owners walking back and forth to work or to restaurants will get exposure to your franchise and all it has to offer. In major cities, Dr.PhoneFix could really flourish as it serves millions of customers that need instant, quality repairs. Choosing an established, busy part of town is a great choice for your new franchise especially if it is the first of its type in your area.
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Another tactic when choosing a franchise location is to go with an up and coming neighborhood. Renting or buying a location in this type of area can be a very cost-effective decision. You can likely get reduced rent while benefiting during the expansion of the area with more residential and commercial spaces. For example, Brooklyn is now one of the most popular areas of New York City. Companies that purchased space 5 or 10 years ago got in at just the right time and are now reaping the financial benefits of more customers and more business opportunities.
More specifically, whether you choose to open in a bustling neighborhood or best-kept secret area, your franchise location should be easy for potential customers to find. Down a winding road or hidden down an alley eliminates chances for walk-up business and can simply frustrate existing customers and deter new ones. A big window-front location or a variety of sign are both ways to draw attention and customers. Your store should be easily identifiable and in an accommodating area of customers that walk, bike, take public transportation and drive.
That being said, there’s nothing local drivers hate more than a store without easily accessible parking. When a potential customer is dealing with a broken smartphone, the last thing they want to do is spend 20 minutes searching for a parking spot. Locations with their own parking lots or close public parking are always a good choice. You could also choose to incorporate bike racks for cities with avid bikers or look to rent a space close to a bus stop. Taking all of these things into account can help you choose the best and most successful location for your new franchise.